Our business philosophy focuses on using a polite,
respectful and persistent informational "understanding
comes before selling" strategy. The key concept
is to gain a better grasp of the needs, challenges and problems
facing prospects and customers today before trying to sell
This non-threatening, informational approach enables
prospects to be less defensive and share more information
that is valuable. The focus is on fact-finding
and information gathering using an intelligent, yet simple,
repeatable process. This proven process consistently uncovers
business opportunities; helps identify and map out all the
buyers, influencers and stakeholders within an organization.
Then, using the information gained, face-to-face meetings,
online demos or phone appointments are set.
We sold more
during the demo calls than we invested in the training.
Now that is ROI!
Its been about seven weeks since the training and I've
seen a clear and positive difference in the way we sell
and the way we think. I've
participated in a lot of training in my career, but I've
never seen a program that impacted performance so directly.
The workshop clearly exceeded our expectations.
Tom Brooksher, President
Your company’s product and marketing literature
forms the basis of a customized live cold calling sales
call training workshop. During the workshop, your
salespeople actually work on winning business at company
accounts by making live calls into those accounts. Each
salesperson also gets their own detailed, 100-plus page,
training workbook, jam packed full of exercises, scripts,
usable forms, checklists, reminder systems and sales and
I was a bit skeptical at first, but
once the training began and Ron got on the phone with
and prospects, I became
a believer. His techniques are easy to
understand, make a lot of sense and are simple to implement.
Chris Chapin, Regional Vice President
Allen Systems Group, Inc
About Ron LaVine
Ron S. La Vine, MBA, President and founder of Accelerated Sales Results, Inc., has been in sales and sales management for
over 35 years. Accelerated Sales Results specializes in working with business-to-business
salespeople--both inside and outside--who conduct cold calling
over the phone into the Fortune 500 and large organizations
such as local and state schools, universities, hospitals
and local, state and federal government.
Each workshop is designed to deliver practical,
time-tested, live sales call training, where participants
begin showing results from the very next time they get on
the phone. Participants love the “live calls”
into their own accounts. Ron demonstrates low-pressure,
easy-to-learn and use, customer-oriented techniques, ideas
My reps have made tremendous progress
just within the past week regarding the concept that you
taught them. My new reps along with my seasoned ones are
now applying your training methodologies and making
Ted Guthrie, VP of Sales
He works with hundreds and hundreds of salespeople
each year, helping them to learn how to get more business
while working over the phone. Ron provides sensible,
how-to ideas and processes that help salespeople use the
phone more effectively to cold call, prospect, sell and
service accounts, without fear and rejection.
These how-to ideas, articles and tips appear regularly
in the print and electronic media. Ron has written numerous
articles and has been written about in a variety of magazines
and professional sales and marketing industry-related newsletters,
including SellingPower, Sales
and Marketing Management Magazine, Selling Radio, Entrepreneur
Magazine, Inc. Magazine, Entrepreneur.com, BuyerZone.com,
USA Today, BusinessKnowHow.com and Sales, Advertising and
Marketing Magazine, Investors’ Business Daily,
to name a few.
CYRANO was extremely
impressed with the Cold Calling System for Sales Success
- so impressed that after Ron conducted the initial workshop
for our inside sales team, I asked the rest of our sales
team to rearrange their schedules and attend the workshop
as soon as possible. Without
hesitation, I recommend it for both experienced and entry-level
sales people. It's a tremendous motivator.
Sean Charito, VP of Sales
Ron holds Accelerated Sales Results, Inc.’s Cold
Calling System for Sales Success - Live Cold Call Sales
Training Workshops worldwide. Ron has
trained thousands of sales reps using live cold calling
for clients such as Agilent Asia Pacific, ASG, CA, EDS,
IBI, Informix, iWAY, LRS, MeadWestvaco, Merant, Micro Focus,
NCTI, Platinum, Serena, Software AG, SAS, Sterling Software's
ADD, DID, OMD, SMD, VMD Divisions, plus over 60 more technology
& non-technology related firms.
Ron has delivered live cold calling hands-on workshops
in Australia, Canada, England, France, Hong Kong, Ireland
and the USA.
Cultures trained included sales reps from Australia, Austria,
Belgium, Canada, China, Denmark, England, Finland, France,
Germany, India, Ireland, Italy, Korea, Luxembourg, Malaysia,
Netherlands, Norway, Philippines, Singapore, Sweden, Switzerland,
Thailand and all across the USA.
Your techniques are easy to follow
and simple to implement. My team members have already
told me how they were able to make progress very quickly.
In short, you have changed the way we conduct business
on the phone and have also provided us with insight into
how we do business in person.
In the past, I have attended other sales training programs,
but this is the only one
that I was truly happy to have paid for.
The results were fast, the content effective, and our
employees were left confident and with direction.
I would absolutely recommend your class to any organization!
Please feel free to use me as a reference at any time.
Matthew Wallace, Vice President
Ron’s degrees include a Bachelors degree in Management
Theory and Practice from California State University, Northridge,
and a Masters degree in Business Administration, with an
emphasis on Marketing and Organization Development from
Over the past month our Call Center
has tripled their lead generation performance, and our
Inside Sales group has doubled their results in setting
qualified appointments. It is my belief that the Accelerated Sales Results
training played a significant role in this increase in
Bottom line is that your training left a very positive
impact on the group.
Charlie Simmons, SVP -
Inside Sales and Call Center
Ron’s experience includes calling on well over 3000
different corporations, organizations, local, state and
federal government entities, universities and hospitals,
including over 95% of the Global 2000 for their clients,
during his live cold calling sales training workshops.
Ron is a member of the American Society for Training and
Development. He is a past professional member of the National
Speakers’ Association, Sales and Marketing Executives
International, Association of Independent Information Professionals,
the Society of Competitive Intelligence Professionals and
the Information Technology Association of America.
Now read more of what some of our past participants
have said about the "Cold Calling System for Sales Success
LIVE Sales Training Workshops" by clicking