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"Everyone who has attended the class has enjoyed it immensely, and found great value in your processes. I have not seen a better method for prospecting in any sales literature or class."

Paula Peters, Training Specialist
EDS

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"What have I seen as a result of the training you provided? Salespeople who are confident about what they are doing, excited about their
careers, and excited about their financial future."

Chuck Weir,
Vice President of Sales
H&W Computer Systems, Inc.

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"We have never had a sales class in this department that so immediately affected the bottom line of the company. I would highly recommend your
class to anyone who wants to jump-start their sales."

David M. Hooper, Sales Support / Training Manager
Informix Software

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"I have been successfully selling in high-tech for over 30 years and it has become extremely important to be able to not only keep up the skill level but to learn new and better techniques to save time and make it count. Your approach certainly did that for me."

Mike Bellows, Director Strategic Accounts
Micro Focus, Inc

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"We sold more during the demo calls that we invested in the training. Now that is ROI! I've participated in a lot of training in my career, but I've never seen a program that impacted performance so directly.The workshop clearly exceeded our expectations."

Tom Brooksher, President
National Cable & Television Institute

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"Confidence levels have skyrocketed. We are actively measuring numbers of new quality contacts, number of new deals generated, size of
pipeline, etc. and all are on the rapid rise. I now can say with confidence that we have the right sales tools to effectively grow the business like we want."

Gig Willson, District Manager
SAS Software

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"My team has been raving over how easy and helpful this system has been in getting them the appointment and in front of the client. Please
continue the good work and we will be sure to have you back for our next training session!"

Jeff Abee, Director of Sales
Valtech Technologies North America

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success
LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

A Few Do's and Dont's
By Ron S. LaVine
President of Intellworks Sales Training, Inc.

.
DO match and mirror the speed, tone and volume of the other person's voice.
DON'T speak in a monotone.
DO call for a specific reason such as to provide some information of value.
DON'T call just to check in.
DO go the prospect's web site first to see if they fit your ideal prospect profile.
DON'T randomly send out expensive (your time, material costs and postage) literature.
DO tell the truth even if you do not have the answer to a question at that moment.
DON'T try to fake like you know the answer to a question you don't.
DO ask for the business.
DON'T assume you have it until the paperwork is signed.
DO use good manners.
DON'T assume an air of familiarity.
DO speak clearly and slowly when leaving a message.
DON'T mumble your message.
DO leave your name, company name, area code and phone
number twice in a row.
DON'T leave your name and phone number only once.
DO get the person's name right before speaking with them or leaving a voice mail.
DON'T mispronounce their name.
DO use direct questions or statements such as "Maybe you can help me."
DON'T use wishy-washy phrases such as Might you possibly please tell me some information?"
DO write down an assistant's name if they provide it to you.
DON'T ask for their name and put them on the defensive since they might think you are going to get them in trouble.
DO develop different forms of marketing materials such as a one page Key Benefits fax cover sheet.
DON'T rely solely upon printed literature.
DO leave a voice mail for of "What's In It for Them" compelling benefits.
DON'T leave a voice mail to see "if they might be interested in what you have."
DO listen to and concentrate on what's being said.
DON'T let your mind wander.
DO identify all the buyers and influencers.
DON'T rely solely upon one person who may leave for another job.
DO be polite yet respectfully persistent.
DON'T give up after one or two calls.


REPRINT PERMISSION
Ron LaVine, MBA is president and founder of Intellworks, Inc., a sales training firm located in Oak Park, CA. You can get a special report “41 sales Tips You Can Use Right Now” plus Section One of The Cold Calling for Sales Success Workbook AND the free bimonthly Sales Tips for Selling Success eZine all by signing up at www.intellworks.com/free_tips_signup.htm. If you would like information on Cold Calling Sales System for Success Live Sales Call Training please call Ron at 818-991-6487 PST. Copyright 2004 by Intellworks, Inc.

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