Free Sales Tips & Telesales Tips for Selling Success




Join now and get a Free Report: 41 Sales Tips You Can Use Right Now
What Companies are Saying:

"Everyone who has attended the class has enjoyed it immensely, and found great value in your processes. I have not seen a better method for prospecting in any sales literature or class."

Paula Peters, Training Specialist
EDS

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success
"What have I seen as a result of the training you provided? Salespeople who are confident about what they are doing, excited about their
careers, and excited about their financial future."

Chuck Weir,
Vice President of Sales
H&W Computer Systems, Inc.

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"We have never had a sales class in this department that so immediately affected the bottom line of the company. I would highly recommend your
class to anyone who wants to jump-start their sales."

David M. Hooper, Sales Support / Training Manager
Informix Software

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"I have been successfully selling in high-tech for over 30 years and it has become extremely important to be able to not only keep up the skill level but to learn new and better techniques to save time and make it count. Your approach certainly did that for me."

Mike Bellows, Director Strategic Accounts
Micro Focus, Inc

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"We sold more during the demo calls that we invested in the training. Now that is ROI! I've participated in a lot of training in my career, but I've never seen a program that impacted performance so directly.The workshop clearly exceeded our expectations."

Tom Brooksher, President
National Cable & Television Institute

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"Confidence levels have skyrocketed. We are actively measuring numbers of new quality contacts, number of new deals generated, size of
pipeline, etc. and all are on the rapid rise. I now can say with confidence that we have the right sales tools to effectively grow the business like we want."

Gig Willson, District Manager
SAS Software

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

"My team has been raving over how easy and helpful this system has been in getting them the appointment and in front of the client. Please
continue the good work and we will be sure to have you back for our next training session!"

Jeff Abee, Director of Sales
Valtech Technologies North America

LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success
LIVE Cold Calling Sales Training and Telesales Training Workshops - Cold Calling Success

Answer Based Questioning
By Ron S. LaVine
President of Intellworks Sales Training, Inc.


Have you ever begun to think to yourself while you are on the phone speaking with a prospect, “What am I going to say next?”

Try this approach. Base your next question upon their answer. First, listening to what someone is saying (especially a prospect) is the polite thing to do. Secondly, this strategy will enable you to keep your mind focused upon what the other person is saying rather than trying to think ahead as to what you are going to say next.

The idea is to have a conversation like you would when you are speaking with a friend. In fact, friendship and rapport are what you are trying to achieve.

Example:
Prospect: “We love our database management system.”
Sales Rep: “What do you like about it?” (Said with genuine interest)
Prospect: “It has quick access time to our data.”

Sales Rep: “I’d like to see if I can help you. How does the access time to your data compare to the accuracy of the data being requested and received?”
In the example, “We love our database management system” provides the basis for the next question “What do you like about it?” “It has quick access time to our data” provides the basis for the next question “How does the access time to your data compare to the accuracy of the data being requested and received?”
Have you ever given a friend advice on a specific product or service that they plan to buy? What happened? Did you try to force your friend to buy it? Probably not. Why?

People do not want to be forced into what to buy and spewing forth a bunch of features hoping something you say will stick is not selling. In other words, people do not like to be sold they like to buy. Our job is to listen and find out what people want and value so we can help them buy the way they want to buy.
I will never forget an experience in class once when I was trying to coach someone who would not read my notes or listen to the prospect. The person on the other end said, “This how we buy. You send me three packets of information and I will meet with my two managers to determine when and if we should meet.
What did the rep proceed to do? “Why don’t I drop by and deliver it to you personally?”

This rep was determined to get what he wanted which was a face-to-face appointment. Mr. Prospect replied, “Maybe you didn’t hear me. Send over three packages of information for review first and then we can set up a meeting.”
Again, the rep repeated, “I’ll be in the area on Monday, why don’t I drop by and give you the packets?” By this time, you can picture the steam coming out of the
prospect’s ears over the phone. He said, “Either you send me the three packages of information for my managers and I to review or we don’t do business”.

At this point, it began to sink in. This is how Mr. Prospect buys. After we hung up, I asked him why you kept asking to stop by. His response was I wanted to meet him and hand the information to him personally. Apparently, he was not listening to what was being said. Instead, he was concentrating on his agenda, which was to get an appointment at any cost. Well it may have cost him the sale.

Do you remember when you had a great buying experience? I will bet you dollars to donuts that you raved about it to your friends. You probably talked about what you really enjoyed most when using that product or service or what you liked about the person who helped you buy it and then recommend your friends go see this person when they needed the products she offered.

Think for a moment or two on how you go about buying things. How do you want people to treat you? What qualities do you like in a salesperson and which qualities aggravate you?

What is the experience you think of, when you enjoyed buying a specific product or service? Remember that people do not like to be sold, they like to buy. Again, our job is to listen and find out what people want and value so we can help them buy the way they want to buy which may not necessarily be the way we want to sell. A great salesperson’s job is to deliver great sales experiences by asking questions, listening and creating a two-way conversation, not a one-way monologue.

REPRINT PERMISSION
Ron LaVine, MBA is president and founder of Intellworks, Inc., a sales training firm located in Oak Park, CA. You can get a special report “41 sales Tips You Can Use Right Now” plus Section One of The Cold Calling for Sales Success Workbook AND the free bimonthly Sales Tips for Selling Success eZine all by signing up at www.intellworks.com/free_tips_signup.htm. If you would like information on Cold Calling Sales System for Success Live Sales Call Training please call Ron at 818-991-6487 PST. Copyright 2004 by Intellworks, Inc.

Back to Free Articles




© 1996-2005
Accelerated Sales Results, Inc.
All worldwide rights reserved.
Privacy Policy

Accelerated Sales Results, Inc.
Helping You Develop More Business Through
LIVE Cold Call Sales & Telesales Training Workshops™

638 Lindero Canyon Road, Suite 283, Oak Park, CA 91377
Office 1-818-991-6487 PST | Fax 1-818-991-5938
site designed by ReGraphix.com